Occasionally, against all odds, you'll see an interesting or even enjoyable picture on the Internet. But is it worth sharing, or just another Photoshop job that belongs in the digital trash heap? Check in here and find out if that viral photo deserves an enthusiastic "forward" or a pitiless "delete."

Image via Imgur

DELETE

After months of gruesome ISIS execution videos, it was easy to believe the Islamic State was behind this menacing viral photo. But as The Independent explains, the scene was actually staged by Syrians frustrated by the world's relative indifference to their plight, one child holding a sign reading, "We saw your media about the burning Jordanian pilot but we didn't see it when Douma children were burnt."

The campaign worked, sort of. While some reporters covered the anti-Assad protest, most people seemingly read "ISIS CHILDREN FIRE" and came up with their own, much simpler (and totally wrong) story.

Image via Twitter

FORWARD

On Monday, this oxymoronic photo of a white black bear rocketed to the front page of Reddit, and unlike last week's Photoshop-created melanistic lion, it's completely real.

Photographed by National Geographic contributor Paul Nicklen, the bear is an uncommon white color morph of the North American black bear sometimes found in British Columbia, where it's often called a "spirit bear." According to one biologist, the mutation makes the bears less visible to salmon, but likely more vulnerable to predators.

Images via Twitter

DELETE

The above photo of an ice cold squirrelsicle has been attributed to both Rochester (on Reddit) and Buffalo (on Twitter) this week, but the truth is it wasn't taken in either of those places, at least not recently.

As this 2014 Reddit post shows, the same image was in circulation over a year ago and, let's be honest, we'll probably be seeing it next winter too.

Image via Twitter

FORWARD

It's hard to believe anybody could be so clueless, but a British Krispy Kreme store really did advertise "KKK Wednesdays" this week. After internet users alerted the company to their fuck up, Krispy Kreme published a full apology on their website:

Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores. We are truly sorry for any offence this completely unintentional oversight may have caused. All material, both online and in the store, has been withdrawn and steps are being taken to ensure that greater precautions are taken with publicity materials in the future.

Image via Twitter

DELETE

Like a lot of old photos given the unfortunate "history porn" label, this picture of a man on the unfinished Golden Gate bridge has been colorized. Unlike most others, however, it's also been deceptively altered.

As the indispensable @PicPedant points out, the original image shows a good deal of platform beneath the cables. And sure, it's still a long way down, but the pictured worker isn't quite the daredevil he's made out to be.

Images via Twitter